Joscha M. Herold
I operate at the intersection of Brand, Marketing, and Product. With a foundation in product design and UI/UX, I evolved into a brand strategist, communication expert and marketing leader, building brands not only visually, but structurally — from positioning and audience definition to coherent activation across all touchpoints.
My work connects strategy with execution. I translate market insights and data into clear brand narratives, scalable design systems, and marketing measures that drive consistency, relevance, and commercial impact.
I have led and restructured interdisciplinary teams of up to eight people, creating environments where creative quality and operational clarity reinforce each other. My focus lies in building brand and marketing ecosystems that are aligned, efficient, and designed for sustainable growth and transformation.
Core Competencies
Extensive experience in Brand positioning and strategic brand development
Strong expertise in Communication Strategy across channels and touchpoints
Bridging brand, marketing, and product into one coherent system
Translating insights and data into actionable marketing strategy
Building and leading interdisciplinary creative teams
Developing scalable brand and design systems for a holistic Brand Experience
Customer-centric thinking and audience understanding
Structuring processes for clarity, efficiency, and output
Connecting creativity with measurable business impact
